Al Markazia claims the variety of arrivals this summer time to Lebanon may exceed two million, and that occupancies at inns will exceed 90%.
Final summer time, the tourism ministry claimed they introduced in billions of {dollars} to the financial system because of their marketing campaign however at what price? How will these billions assist revive the financial system once we nonetheless don’t have a president, a authorities, 24/7 electrical energy, a dependable web, respectable roads, visitors lights and the checklist goes on and on …
How are these billions going to compensate for the deposits all of us misplaced in Lebanese banks? Or for the exorbitant money owed collected by corrupt governments and parliaments? Why is the Central Financial institution nonetheless draining his reserves if we’re bringing in a lot cash? The place’s all that cash going?
I’m certain many are going again house to assist their households and present help to native companies, however we shouldn’t be too joyful a few short-lived summer time interval whereas all the pieces is falling aside round us. We’d like a sustainable plan to advertise tourism in Lebanon, particularly in rural areas, one which takes into consideration that numerous challenges the nation goes by and ensures we will carry on delivering the identical high quality of service.
And earlier than all that, the tourism ministry wants a brand new slogan for his or her future campaigns.
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